NIKE TOMA CAPSULE DROP 001

Nike’s TOMA has been taking over the street fútbol scene in Los Angeles all year, but their latest stop in Santa Monica brought a completely different experience for fútbol fans across the city. Not only did fans get access to exclusive gear at the Nike Santa Monica store, but they also received a first-hand look at the new Nike TOMA Capsule Drop, where attendees had the opportunity to personally customize their own Nike pieces.

The event delivered much more than just apparel. Fans were able to interact with the famous Nike TOMA truck while enjoying live music from a Nike DJ that kept the energy going throughout the day. The atmosphere felt like a mix of street fútbol culture, fashion, and music all coming together in one space, giving the local community an immersive experience that went beyond the game itself.

Nike also surprised fans with an exclusive early release of the new Nike Air Max Hypervenom before the shoes officially go public. With excitement continuing to build around the TOMA movement, Nike now looks ahead to their next major showcase, “The Hill,” as anticipation grows heading into the finals in Los Angeles.

Photos shot by Joseph Hernandez

article by Joseph Hernandez