SPOTIFY FRESH FINDS SUMMIT 2026
Spotify brought together their emerging independent artists, creatives, and music industry leaders for its inaugural Fresh Finds Summit 2026 in Los Angeles, creating two days centered around inspiration, music business, and artist community. The summit gave artists an opportunity to connect with one another while gaining valuable insight into what it takes to navigate and build a lasting career in today's music industry. From meaningful conversations to hands-on workshops, the experience highlighted the importance of investing in the next generation of independent talent.
One of the most inspiring moments came from a fireside chat with María Zardoya, lead singer of The Marías, who shared her journey and words of wisdom with the new class of Fresh Finds artists. Having once been a Fresh Finds artist herself, María offered a full-circle perspective on what it means to grow from an emerging artist into an internationally recognized act. Her conversation resonated throughout the room, especially with the many Latino artists and creatives in attendance, serving as a reminder of what is possible when you stay committed to your vision and embrace your own creative identity.
The summit also delivered an impressive lineup of workshops designed to equip artists with knowledge that extends far beyond the recording studio. Attendees learned about financial literacy, developing editorial content, building their artistic identity, and strategically navigating music releases. From understanding how to pitch music to studios and record labels to learning the business decisions behind a sustainable career, each session offered practical tools that independent artists can take with them long after the summit. Adding to the experience, legendary artist John Legend also shared his perspective and wisdom, giving attendees the opportunity to learn directly from someone who has built an enduring career in music.
Beyond the speakers and workshops, the energy throughout the summit was a testament to the community Spotify is helping cultivate. Bringing together artists at different stages of their journeys created an environment where ideas, experiences, and creative perspectives could be shared openly. It was especially exciting to see so many emerging Latino artists and creatives represented in a space that encouraged collaboration, ambition, and the freedom to think bigger about their futures.
Spotify continues to demonstrate its commitment to discovering, supporting, and developing independent artists beyond simply giving them a platform to be heard. Through initiatives like Fresh Finds Forward and events like this inaugural summit, the company is creating opportunities for emerging talent to gain the resources, connections, and industry knowledge needed to take their careers to the next level. If the inaugural class is any indication of what's ahead, the next wave of Fresh Finds artists is only going to get bigger, stronger, and more impactful. PHOTOS + WRITTEN BY JOSEPH HERNANDEZ